McDonald’s – Open All Night

Details:

  • svgCategory:Advertising
  • svgClient:McDonald's

An activation for Mcdonald’s with the idea of trying to being an original spin to the 24 hours campaign. Creating a 3D installation that is comprised of lights from the night time, bus stops, open 24 hrs, street lamps ect. All with the aim of generating intrigue and is revealed to be the Macca’s iconic ‘M’ when viewed from the right angle.