WWF – Torn

Details:

  • svgCategory:Advertising
  • svgClient:WWF

Insight: The loss of Wildlife and the numbers that follow are staggering. Awareness is dwindling within the current climate. If people are suffering, wildlife is suffering more. Body parts are torn, ripped and severed from animals that need them.

Idea: OOH interactive print campaign that has 'innocent' by standers ripping parts from animals without them knowing it. All it takes is curiosity and a perforated line.